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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is a highly sought-after certification for professionals who are interested in mastering the art of marketing automation. Marketing Cloud Connect Essentials certification is designed to test the knowledge and skills of individuals in using the Salesforce Marketing Cloud Connect platform to manage and automate marketing campaigns across various channels.

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q96-Q101):

NEW QUESTION # 96
Northern Trail Outfitters is sending Salesforce Triggered Sends using Marketing Cloud Connect. The sends have a status of failed.
What shouifl the consultant do to diagnose tne Issue?

A. Review Apex Jobs within Set Up in Sales Cloud.
B. Change the connection option to Scope by User.
C. Manually clear the OAuth token to refresh the connection.
D. Ensure the System User is assigned the Standard User Profile.

Answer: C

Explanation:
To diagnose the issue of failed Salesforce Triggered Sends, the consultant should ensure the System User is assigned the Standard User Profile. The System User is a user account that Marketing Cloud Connect uses to communicate with Sales Cloud. The System User needs to have the Standard User Profile or a custom profile with similar permissions to enable Salesforce Triggered Sends. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_configuration_issues.htm&type=5

NEW QUESTION # 97
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?

A. ParseJSON content block within Content Builder
B. BuildRowSetFromJSON() AMPscript Function
C. SSJS platform function ParseJSON
D. TransformJSONQ AMPscript Function

Answer: C

NEW QUESTION # 98
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers

A. Define custom Reply Mail Management
B. Define a Sender Profile
C. Define a Subscriber-specific From Name
D. Define a Delivery Profile

Answer: B,D

NEW QUESTION # 99
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers

A. Suppression List
B. Domain Exclusion
C. Auto-Suppression List
D. Publication List

Answer: A,D

Explanation:
Publication List and Auto-Suppression List can be used to control what content is available to certain users and business units based on their preferences and send volume. A Publication List allows subscribers to opt in or out of different types of communications, while an Auto-Suppression List automatically excludes subscribers from receiving certain messages based on criteria such as frequency or content category. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_publication_lists.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5

NEW QUESTION # 100
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.

A. Tracking information for campaigns sent by each office.
B. Localized language and display options based on location and culture.
C. Support non-English responses with Reply Mail Management.
D. Localized physical mailing address displayed in the default email footer

Answer: A,B

NEW QUESTION # 101
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